Trae Young x Sprite

We made Ice Trae. Literally.

What do you do when Sprite wants to announce their partnership with the coldest player in the NBA? You make an ice sculpture of course.

Creative Direction: Ryan Casey

Art Direction: Alexander Bernson, John Stobie

Copy: Nico Giarrano

The Sculpture

We collaborated with an ATL based ice sculpture artist to carve Ice Trae from solid ice.

The Post

We created a short social piece for Sprite to make the announcement.